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Repurposing your articles is the best way to save some time and achieve more prospects in various ways. With the Internet being how it’s, the idea of repurposing is crucial to saving you time since you build your online business. Content production is the act of writing posts, blog posts, forum comments, tweets on Twitter, short reports, autoresponder messages, and more. Repurposing allows you to start with a concept and turn this idea into many different messages, employing a variety of mediums. The result is that your message can be sent in various formats and versions to reach people who want to learn more about what you are doing.Be creative once you think about different approaches you can repurpose you content. You may have a PowerPoint presentation you employed when you spoke at a seminar or conference. Switch that presentation to a video with a voiceover, and you have another format in which to publish your content. You can do this easily on YouTube or any of the video sites. You may also want to take a single article and turn it to a series of slides as a PowerPoint. The mix and possibilities are endless once you start to believe creatively.Another form of repurposing is via your autoresponder sequence. Take an guide or blog post you have composed and break it down to two or three autoresponder messages to ship to your listing. We always assume that our prospects read everything we’re writing, but that just isn’t feasible. By repurposing our articles into many different formats, especially within our email messages, we could get a better chance of getting out our message to the world.I recommend composing what I refer to as a flagship article to your site. This post may be five hundred words or longer, more than what you typically would compose. Now you’ll have content that reflects you well on your specialty subject, and you’ll be able to break it down to blog posts you may post at a subsequent date, posts it is possible to submit to many different directories, autoresponder messages, tweets on Twitter, audio recordings, videos, and more.Don’t overlook press releases. You can use the free press release services to get your message out to the world simply by repurposing even more of your content. This is an added method to get your message out to the entire world while building your online business.