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Technorati quotes in its recent State of the Blogosphere that it has indexed 133 million blogs since 2002. A few of them last and a number of them do not. They do not last because the blog publisher gives up before they really get started. Or they die a fast death on account of this blogger not doing what’s needed to make sure that their site succeeds.Many, if not most of the people I speak with about blogging ask exactly the exact same question,”how do I compete with 133 million blogs and get traffic ?” Yes, there may be 133 million sites being indexed by Technorati. The question you need to consider, how a lot of those blogs are even active. Do they post any longer and did they ever post . I’d venture the guess that the answer is no. However there are ways to ensure that your site will be prosperous.The first thing you need to do is to make sure that your site does not fail before it even gets started. And you need to know about why sites neglect.Here are some of the reasons blogs fail1. There are a number of reasons you might want to start a site for your organization. However, before you begin, what exactly are you wanting to accomplish with your site. Can it be to reach and connect to your customers and/or clients. Carry on a conversation with them about your products or services. Provide your clients and/or customers a way to offer you input or feedback on your business. Do you want a blog so that you can have a way to”advertise” your merchandise or services? Or are you wanting a means to promote by using an educational established marketing tool in which you provide information for your audience so they are better informed. Are you seeking to drive traffic to your business Web site, increase subscriptions to your newsletter or other business book. Or are you attempting to get people to speak about you either in the media or on other sites.Regardless of what the goal of your blog may be, the secret is to set a few and make sure they are clearly defined. You need you and your team to know just what you are wanting to accomplish by investing your resources and time in this kind of advertising tool. Having clearly defined goals is also a must, if you ever expect to be able to calculate your return on your investment in doing a blog. In the article she makes this announcement:You cannot calculate a return on anything unless you know whether or not your goals – and your definitions of both Return and Investment – are the ideal ones. As a contributor or a copywriter, you may decide that you wish to drive visitors to your site, increase subscriptions for your newsletter, convince people to blog about you.We’ve often measured success in advertising based on genders. Awareness. These things are measurable. But sometimes they’re based within our own company egos. Would you know for sure that those 25 blog post mentions are transferring them closer to youpersonally? What about the travel toward that sale? Does that have worth?You have to have clearly defined goals if you expect to be aware of whether you’re receiving a return on your investment. Does exactly what I am doing thing to the client? The secret of great marketing is all about one thing – your customers. Nothing else matters.That quotation comes from one of their best post I have read in a long time about articles, Developing Relevant Content is all about One Thing. They go on to provide four questions you need to be asking yourself:O What keeps your customer up at night?O How do they keep themselves educated in order to do their jobs ? O What channels (online, print, in-person, mobile, etc.) do they use to get their information? O How do they engage with every station? Whenever you are considering the goals you’ve got for your company blog, you need to ask yourself these 4 questions. And you need to inquire whether your own goals match up with four of them. 2. Unrealistic needs and expectations to your blog.I am not going to sugar coat it one piece. To get a successful blog which is meeting your targets and getting seen takes work. You will have to create the opportunity to post for this a whole lot. If you can’t do it daily, you should be putting as your goal to post to it at least 3 or 4 times every week. The frequency of how many times you post also depends on how long the post are.If you are doing short post that don’t take a good deal of time, you should be able to crank those out fairly simple. If they are long, like this one (maybe a little too long) that you are going to need to set aside some time to sit down, write and research. If you don’t post to your blog, it is going to fail. You are not going to get the”ROI” you believe you should be getting and you’ll let it rot on a blossom. I’m serious.If you aren’t serious about creating the opportunity to post to your site, don’t even start one. Go out and buy Yellow Page advertising and put up a static Web website. Then when no calls come in, you can blame the Yellow Book and your web developer. However, if you’re seriously interested in giving your customers and/or customers a way to get their hands on up to date, relevant content, then do a site. If you would like to market instead of just market, do a site. If you would like to develop a relationship with your customers in order that they become subscribers and afterwards customers and/or clients, do a blog.A successful site takes time and work. Nonetheless, it’s well worth every bit of the effort and resources you allocated to it.3. Not being prepared to performing research on what you ought to blog around and being consistent in your posting frequency. Next to the claim that I don’t have time to site, not knowing what to write about is the next reason I see business blogs neglect. I have already talked about many approaches in which you can keep on top of what to write about on your blog. Below are a few ideas you can use to help you get things to write about.O Read other sites in your nicheO Website about conventions you might go too Take client questions and make them a blog posto Can some Keyword Researcho Invite guest bloggers or somebody from inside your own organization to site o Do a book or product reviewo Speak about new products or developments in your businesso Do a reader poll and article about the outcomes o Tutorials on the best way best to use your producto FAQ’s you hear every single day in your small business You have to have a ready supply of post ideas so your site does not fail for another reason and that is consistency at the frequency of your article. If you don’t post on a regular basis, you are not going to raise your readership and your site will not last. You may loose interest on your site almost as quickly as the readers will.4. Not having a way to your readers to speak with you. If you would like to get my blood pressure up there are at least a few things you can do on your blog. One, not needing comments and/or trackbacks in any way. Two, which makes me login or register to leave a comment.You have to give your readers some mechanism whereby they can offer you feedback. You have to give them a way to comment about a blog article or to give you feedback about you, your organization and/or products. If you don’t, you aren’t blogging. It’s just an ego stroking tool for your blogger. It is a conversation, but merely a one way conversation. That form of blog isn’t attaining up to teaching your audience in ways they feel they could participate in this instruction.Most bloggers that don’t allow comments usually don’t from fear. Stress that something could be said which they may not enjoy or might harm them. Feedback or comments from your readers, bad or good generates a conversation and relationship between the reader and the business. Keep one thing in mind, the dialogue and/or opinions is taking place somewhere, why don’t you take the necessary steps so it happens on your business’ site?5. Try to really go at it on your own. I would be the first one to admit, it is easy to set up a basic blog with such programs as TypePad, Blogger or WordPress. It is also simple to see how lots of these DIY sites are now dead and no longer serving any function however taking up great cyberspace.The problem is that designing, starting and executing a blog is not what you do for a living. You are in your particular business and you’re good at it. You probably do not understand what possible complication there might be.